Last year I concentrated on looking into colour, I am concentrating more on shape and form and the psychology behind it to represent the importance of certain pieces of packaging design. Not only is colour important aesthetically, but shape is too. Complicated shapes will make it difficult for potential customers and clients to see the drawing and understand the message. Just like colour, shapes too have an element of psychology to them:
The shape of packaging can also have a profound effect on the sale of an item. If consumers can be persuaded to pick up a product, compelled by an unusual shape or texture, it’s more likely they will purchase that product.
My research will start around looking at Gestalt psychology “essence or shape of an entity’s complete form”.
I have been keeping in touch with some valuable contacts ready for my collaboration module. I already have a good idea of the areas that I’d like to investigation further into and I have been careful to contact the right people.
Audience research and consumers is something I am interested in most.
After a meeting with last week with one of my potential people I would like to collaborate with I felt we could each offer one another something different and beneficial. He particularly wants to attract a completely new audience into buying and using his product.
After looking into the Aldi TV commercials where they suggest within the advert that their isn’t really much difference between the two products I went into the store to observe the products. I noticed a lot of their products were a replicate of big branded products. This includes similar names, exact colours or ones very similar and exact product package from the size, to the materials used. This led me to create a series of packaging which includes no information, written brand information or imagery. The reason for this was to analyse the packaging and question weather this was still recognisable from the colours, and size or material of the product.