As we become increasingly bombarded with information and stimulation, the world is becoming a noisier place.
Selfridges has put together a collection of minimalist design including fashion, accessories and beauty products. Some of the world’s most recognisable brands including Beats by Dre, Levi’s, Marmite and Crème de la Mer have taken the symbolic step of removing their logos in the exclusive collection of de-branded products.
I had read about this earlier in the week on Design Week’s blog, and had already found myself questioning this concept, and whether or not it works. As many are aware, removing the logo is certainly not de-branding the product, the whole branding is formed by the colours and shape of the product, especially in regard to positioning in retail, where shoppers mainly recognise and rely on products through shape and colour rather to the product logo. Needless to say, it shows how recognisable products are without their logo.
You can find out more about No Noise here.