Robert Opie, has been collecting packaging and advertising and has put together an archive from the 1900s – 1990s.
Before the retail revolution food packaging in glass and cans were used primarily to preserve food and labels with information about the contents were put on glass containers or cans.
In the twentieth century supermarket chains replaced family-owned grocery stores and made food packaging an indispensable part of urban food culture and gradually, the label and the packaging became a means for promoting the food product.
Illustrative painted imagery embraces the packaging design before the 1930s to define the inside contents or brand identity, yet not truly an interpretation or an honest impression of the food product contents. It was after this that photography majorly shaped modernism allowing access to visual information, offering a higher degree of accuracy and in the twentieth century continued to assign the task of reproducing impressions of actuality realistically.