Share a Coke Campaign

This week I noticed Coca Cola’s new summer 2013 campaign in the shops. I think this is a very clever idea, and can see consumers really buying into the idea of finding their friends, partners or a family members name on a Coca Cola product.

It represents the ‘personality’ behind the Coca Cola brand and the idea of sharing a coke with someone allows consumers to associate the product with socialising and having fun with someone special.

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