Aldi Copycat Brands

After looking into the Aldi TV commercials where they suggest within the advert that their isn’t really much difference between the two products I went into the store to observe the products. I noticed a lot of their products were a replicate of big branded products. This includes similar names, exact colours or ones very similar and exact product package from the size, to the materials used. This led me to create a series of packaging which includes no information, written brand information or imagery. The reason for this was to analyse the packaging and question weather this was still recognisable from the colours, and size or material of the product.