Shape, form and the psychology of packaging

Last year I concentrated on looking into colour, I am concentrating more on shape and form and the psychology behind it to represent the importance of certain pieces of packaging design. Not only is colour important aesthetically, but shape is too. Complicated shapes will make it difficult for potential customers and clients to see the drawing and understand the message. Just like colour, shapes too have an element of psychology to them:

The shape of packaging can also have a profound effect on the sale of an item. If consumers can be persuaded to pick up a product, compelled by an unusual shape or texture, it’s more likely they will purchase that product.

My research will start around looking at Gestalt psychology “essence or shape of an entity’s complete form”.